Monday, November 20, 2006

Web Search Revolution 2006!

... or How To Get Most from Your Web Search.

It took me long to understand one of the deep secrets of the Web: to answer the question how to get most from my web search, how to find a piece of information that really solves my personal problem. You know, I am quite lazy in forming search queries and that is the main reason I am usually referenced to the web sites which hardly cover the topic of my interest. Did not you ever feel the same?

It took me long to understand that the most valued and interesting resources pop-up immediately if I express my desire honestly, not turning back to someone's experience or advice, just by thinking of the target in my own.

Well, how do I do that, you ask? Pretty simple. To find what you are looking for, your query to the search engine must be as specific as possible. It should be expressed by your own words, not the ones from the latest TV show. As more specific it will be - as much relevant will be the list of results bubbled from the head of the search engine.

This phenomenon could be easily explained. World Wide Web is a big and highly competitive market, and the hardest battle there goes for word, because there is nothing else than word could attract your attention on the web for more than fifteen years now. So, when you search for a generic term, say "casino", you are most likely to be shown a list of the luckiest competitors in the market rather than a list of the valuable informational or entertainment resources you seek for.

My advice here is: forget the popular words, or use them as a small part of the long specific phrase that you will most likely voice while explaining your wish to live people who can help you find what you need.

Do not hesitate to type three, four, five or even seven words to the box, it just makes your search more precise. Nowadays search engines like precise queries more than generic because they are over-spammed by hundreds thousands of competitors, and that's why the most valued part of the web is left up to longer queries, which are generally thought of as ineffective. In fact it's not true: our mind expresses thoughts in phrases, not in series of disconnected words, and that's why I find long natural queries to be even more convenient and "human-oriented" than couple keywords thrown to worry of the machine.

And it is unbelievable that finally, late year 2006, search engines can serve relevant results for human-built, fuzzy queries and leave the bloody competition out to generic, "extrahuman", robotic language terms!

Just try it, and you will see how easy it is! And after all let me know your impressions ;).

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